wolfgang weingart style

Aug 25, 2015 - Explore Mengdi Zhang's board "Wolfgang Weingart", followed by 109 people on Pinterest. He was very eager to learn about the process of sketching and planning for linoleum and woodcuts, both which are printmaking techniques. During his free time he continued to work on personal projects that included working with setting type and print. Wolfgang Weingart Wolfgang Weingart est un typographe et graphiste allemand né en 1941, reconnu mondialement pour ses travaux sur les règles typographiques et les affiches, est considéré comme le père du "Style Suisse" également appelé "Nouvelle Vague" entre 1960 et 1980 (apogée de ce style). Weingart was considered to be one of the first to disregard the International Style along with Odermatt and Tissi and once stated that his starting point was the mordernist Swiss typography and he just had to… In his four decades of teaching, he has inspired many across the globe having lectured across Europe, Asia, North and South America, New Zealand and Australia. He was an influence on students he taught, culminating in the ‘Weingart Style’ . : http://www.1stwebdesigner.com/swiss-style-typography/, The International Typographic Style : http://www.howdesign.com/featured/international-typographic-style-brief-history/, weingart (2000). His work is categorized as Swiss typography and he is credited as “the father” of New Wave or Swiss Punk typography. Search this website. His career is one of curiosity and experience, aptitude rather than learning, and of ordered experiment and visual enjoyment. "I took 'Swiss Typography' as my starting point, but then I blew it apart, never forcing any style upon my students. While teaching Weingart did some experimental work on his own. The practitioners of this new style, also called Swiss punk designers, disagreed with the less is more and minimalist philosophy, by ascribing that typography can play a more expressive role and that this increase in expression aimed to improve communication. He studied applied graphics arts at the Merz Academy in Stuttgart and he also completed a three-year apprenticeship in hot metal hand composition at Ruwe Printing. Weingart believed that the development of the Swiss Typography was becoming stagnant as it was sterile and anonymous. In April 1954 he moved to Portugal and lived in Lisbon for 2 years, here he enrolled in the German School of Lisbon and his artistic inclination was noticed by his teacher who gave him private lessons to help nurture his artistic talent. Wolfgang Weingart was credited as the developer of the New-Punk style. The text also became textured with the development of transparent film and the increase in collage in graphic design, a style that is very prominent in Wolfgang’s work as himself mounted halftone films to form collages for many of his posters. Each 34x24 inches, 87x61 cm. He is certainly known for his departure from traditional Swiss typography, having once said, “I took Swiss Typography as my starting point, but then I blew it apart, never forcing any style on my students”. At this time he was very focused on Swiss typography however he became intrigued by the poster ‘Giselle’ designed in 1959 as he thought that the way the word Giselle was vertically arranged was both unabashed and courageous. The idea was to teach them systems and structure, as well as ways to investigate and analyze, working from the Swiss typography style and breaking it apart (1). He believed that the only way to break typographic rules was to know them; an advantage he gained from his apprenticeship. ( Log Out /  I never intended to create a 'style'. His work is characterized as Swiss Typography. Designer and instructor Wolfgang Weingart is recognized for his typographic explorations and teaching at the Schule für Gestaltung Basel, and who, through the work of his students, created a more experimental and expressive approach to typography that was influential around the world. In 1960 Weingart began a three-year typesetting apprenticeship at Ruwe Printing. I never intended to create a "style." Wolfgang Weingart is a German-born, internationally acclaimed graphic designer, typographer and teacher. This gave the artist the freedom they wanted or needed to express themselves. He took his talent to a printing shop in the city of Stuttgart. Dan Friedman (left) and April Greiman (right) are two artists inspired by the New Wave Style. The style itself actively defies the strict grid-based arrangement conventions of the ‘Swiss typography’. Wolfgang Weingart in the 1970s and 1980s: only a and b above (a. was an inspirational design teacher based in Switzerland b. articulately advocated loosening the bonds of International Style norms) Weingart was most influential as a teacher and a design philosopher. At Merz Academy, Weingart developed skills in printmaking techniques such as linocut and woodblock printing. He learned to manipulate the letter he had chosen; bending it, twisting it, recreating it, deconstructing it and working with the space within the pages themselves. In 1962 he chose to experiment with the letter ‘M’, this was an independent project that would follow him and interest him for many years to come. Wolfgang started out with the aim to create his own work and to explore the world of design, which lead to the accidental creation of a new style that continues to influence other designers until this day. Weingart spent his childhood in Germany, moving briefly to Lisbon in 1954 with his family. Wolfgang Weingart was born in the year 1941 in Germany. Weingart began teaching in 1968 upon a request to teach typography at Basel School of Design’s newest department: Weiterbildungsklasse für Grafik (Advanced Class for Graphic Design). It just happened that the students picked up—and misinterpreted—a so-called 'Weingart style' and spread it around.”, The results of this experimentation conceived the realisation that with increased space between letters, the words became graphic in expression and the message became less dependent upon reading than they had supposed. Went He studied at the Merz Academy and learned the hands on techniques of graphic design, including typesetting and printing. He was also very interested in handsetting type and printing. Probably the most well-know provocateur for new Swiss style was Wolfgang Weingart. Having also been a teacher, he influenced many young minds that helped to carry on this new era of design. Weingart is also famous for his experimental and expressive work that broke the mould of classical Swiss typography. Change ), You are commenting using your Google account. He lived with his family in Libson, where he began to take interest in art museums as a young child. Wolfgang Weingart is an internationally recognized figure for his iconic body of work in the field of graphic designing and typography. More Info: Wikipedia Typographic Landscape He is credited with being the father of Swiss Punk or the New Wave style. Wolfgang Weingart. Wolfgang Weingart is a German artist born in 1941, he is known as the “father” of the New Wave style/Swiss Punk Typography style. After living in Germany for some time, he and his family moved to Lisbon in 1954. Wolfgang Weingart (born 1941 in the Salem Valley in southern Germany) is an internationally known graphic designer and typographer. Wolfgang Weingart (b. Weingart was born in the midst of the World War II in Germany. Eye talks to the father of New Wave typography. His work breaks out of the rigidity of prevailing conceptions of swiss typography while giving us a fresh look to the endless possibilities it holds. Wolfgang Weingart was born in February 1941 in a valley near Lake Constance, the Salem Valley, in Germany close to the Swiss border. Wolfgang Weingart interview In 1959, I got nuts (in a good way) about Swiss Typography, what you call the International Style. Wolfgang Weingart. One of his most famous posters and most experimental practises was in the making of his 1984 exhibition poster of the 'Matterhorn' which he created by crumpling up tissue and photocopying it to get a range of shapes, tones and textures. Wolfgang Weingart (b. Having also been a teacher, he influenced many young minds that helped to carry on this new era … While setting type it was like a childhood pleasure for Weingart as the methodical procedure brought back childhood memories. A motion piece about Wolfgang Weingart (same last name) describing his life and career, while also giving a feel for his distinct, rebellious, and experimental style. The word “Weingart” originated from his students. Having learnt the basis of Swiss Design, he developed this movement called the New Wave or Swiss Punk Style. In April 1958, at the age of 17, Weingart began a two-year course in the area of applied art and design. Wolfgang Weingart is known by many as a typographer, a graphic designer, a rebel, an “enfant terrible”, the father of “New Wave” typography and a teacher. Therefore, New Wave designers such as Weingart felt intuition was just as valuable as analytical skill in composition. He liberated letters from the corset of theright angle, spaced, underlined or reshaped them and reorganised typesetting. He also developed skills in typesetting. Showing how his work is unique compared to the modern swiss typography. This act of experimenting challenged the role of typography, according to Emil Ruder, “Typography has one plain duty before it and that is to convey information in writing . ... the style of typography that came from his students led to a new generation of designers that approached most design in an entirely different manner than traditional Swiss typography. He never forced or influenced a particular style on his students, but they misinterpreted his teaching as one and called it the “Weingart style.”. Until 2004, room G102 at the Schule für Gestaltung in Basel, Switzerland, housed the … His name is Wolfgang Weingart. A year later, I started a new design life at the Basel School as a “guest listener.”. TOP 6 QUOTES BY WOLFGANG WEINGART | A-Z Quotes : http://www.azquotes.com/author/65433-Wolfgang_Weingart, Weingart Typography : http://www.museum-gestaltung.ch/en/exhibitions/review/2014/weingart-typography/, Wolfgang Weingart - Wikipedia, the free encyclopedia : https://en.wikipedia.org/wiki/Wolfgang_Weingart, Wolfgang Weingart : Design Is History : http://www.designishistory.com/1960/wolfgang-weingart/, New Wave (design) - Wikipedia, the free encyclopedia : https://en.wikipedia.org/wiki/New_Wave_(design), The Setting | The New Wave Type : https://thenewwavetype.wordpress.com/category/the-setting/, The Rockstars | The New Wave Type : https://thenewwavetype.wordpress.com/category/the-rockstars/, AIGA | Video: AIGA Medalist Wolfgang Weingart : http://www.aiga.org/video-medalist-wolfgang-weingart/, What is Swiss Style Typography? Focusing more on playfulness than the grid, these ‘New Wave’ typographers pathed the way for future designers to explore graphic design. These posters then became his most famous and admired works and in creating these posters, Weingart revived the techniques inspired by Dada collage and photo montage by layering images and type that had been photographed. There is a debate about whether the New Wave is a break or a natural progression of the Swiss Style. Characteristics of this new style include all the aspects that Wolfgang taught his students to experiment with, including; inconsistent letter spacing, varying type weights within single words and type set at non-right angles. ( Log Out /  Weingart is known to have a rebellious mind-set and has liked to push the limits of what is considered as ‘the norm’ and from an early stage he broke the typographic rules by freeing letters from their restricting design grids. According to Weingart, "I took 'Swiss Typography' as my starting point, but then I blew it apart, never forcing any style upon my students. It is also identified for its immense simplicity and exhortation to beauty and purpose. A printed work which cannot be read becomes a product without purpose.”. View sold price and similar items: WOLFGANG WEINGART (1941- ). He is credited with being the father of Swiss Punk or the New Wave style. Wolfgang Weingart (born 1941 in the Salem Valley in southern Germany) is an internationally known graphic designer and typographer. Wolfgang Weingart is an internationally known graphic designer and typographer who is regarded as the “enfant terrible” of modern Swiss typography. Moreover he is deemed the pioneer of ‘New Wave’ or Swiss Punk typography. Throughout his career Wolfgang has become a very well-known and successful designer that helped change the area of Design by influencing others to break apart the norms and to experiment more with their work. Wolfgang Weingart was born in 1941 in Germany. It was at this time, Weingart enrolled at Merz Academy in Stuttgart, doing a two-year program in applied graphic arts. Wolfgang Weingart is a German-born, internationally acclaimed graphic designer, typographer and teacher. The ‘New Wave’ differs from the International typographic style by stretching the limits of legibility. Wolfgang stated that during this moment that he, “could not foresee the potential, nor the creative freedom that awaited the typesetter with our twenty-six movable letters and their affiliated signs.”. New Wave along with other postmodern typographical styles, such as Punk and Psychedelia, arose as reactions to International Typographic Style or Swiss Style which was very popular with corporate culture. He also began to experiment with unusual letter spacing and the repetition of words on a singular page. By ignoring the grid structure, this meant that type could be placed centre, to the left or the right, or be chaotic. During this time he first encountered metal type. Four years later, they returned to Germany. Weingart said that Swiss Style was getting a bit boring for him, and with that, the New Wave style was born. Change ), You are commenting using your Twitter account. Wolfgang Weingart was a german typographer who greatly influenced the swiss typography with his experimentation propagating the ʻnew waveʼ. 1941) Swiss Punk Wolfgang Weingart is a German graphic designer credited as the progenitor of New Wave typography. In spring 1963, I visited Armin Hofmann and Emil Ruder in Basel, and Hofmann asked me to teach at his school. In spring 1963, I visited Armin Hofmann and Emil Ruder in Basel, and Hofmann asked me to teach at his school. The visual design influences were based on a Yale project by Dan Friedman, commercial vernacular collages of Edward Fella and the Basel experiments of These two principles are achieved by using asymmetric layouts, grids, sans-serif typefaces, left-flushes and simple but effective photography. Late in 1947 Weingart started primary school, it was around this time, after manipulating a piece of wire to form images such as the outlines of a house, a motorbike and a landscape, that he became aware of his interest in the area of visual design. Weingart embraced “spontaneity and deliberate carelessness”, in the words of … He spaced them, underlined them or reshaped them and reorganized type-setting. This new style is not far off, but still different from the already well known swiss style. Wolfgang Weingart is a graphic designer and typographer. G. Gissler, Basel from Swann Auction Galleries on May 4, 0118 1:30 PM EDT. 1 - 5] / TYPOGRAPHIC PROCESS. Most famous for his experimental, expressive work that broke the mould of classical Swiss typography, Weingart began his typographic career in the early sixties as an apprentice of hand composition at a … In 1963 Weingart then moved to Basel on Switzerland where he enrolled in the Basel School of design, the origin of the classical ‘Swiss Typography’. Here was the first time he perceived the meaning of unity between type and image. During this time he became familiar with Swiss typography which inspired him and also enlivened his years as an apprentice. 1974. He is credited with developing the ‘New Wave’ typography in the early 1970s which is also dubbed as ‘Swiss Punk’. Weingart said that Swiss Style was getting a bit boring for him, and with that, the New Wave style was born. 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